Project overview
Retailers needed new sales channels that helped engage and extend their reach for new customers.
To support this vision, I was tasked with designing a mobile app and app builder that empowers retail stores to easily create their own branded mobile apps.
Quantitative research
After launch, and through user interviews, we quickly discovered that the primary functionality of this feature needed to center around all things scheduling and communication.
Ideation
After gathering our data, we were able to streamline how we displayed information to our users. Moving from a single-page structure to a more intentional navigation system allowed for easier app content management.
Final MVP design
Through multiple iterations, customers were able to take advantage of an app builder that streamlined the entire process of setting up an app in the app stores, managing their brand, selling products, while maintaining control of communication via scheduling and leveraging push notifications.
Let's connect
I'm a lover of people, just saying Hi would do more than you think.
As a product designer, I'm on an exciting journey to blend creativity with technology to craft memorable user experiences.