Project overview

Retailers needed new sales channels that helped engage and extend their reach for new customers.

To support this vision, I was tasked with designing a mobile app and app builder that empowers retail stores to easily create their own branded mobile apps.

User Interviews

After launch, we interviewed retailers to better understand how the experience supported their day-to-day operations. We discovered that their biggest challenges centered around scheduling upcoming shopping events and keeping customers informed. These insights shifted our priorities toward building scheduling tools and notification features, helping retailers plan events and communicate with their customers more effectively.

Ideation

After gathering our data, we were able to streamline how we displayed information to our users. Moving from a single-page structure to a more intentional navigation system allowed for easier app content management.

Final MVP design

Through multiple iterations, customers were able to take advantage of an app builder that streamlined the entire process of setting up an app in the app stores, managing their brand, selling products, while maintaining control of communication via scheduling and leveraging push notifications.