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PopClips brings the familiar experience of short-form social video into e-commerce. It enables retailers to turn videos into shoppable content across their websites and mobile apps, while giving customers a more engaging way to discover products and purchase directly from the experience. A dedicated case study exploring the product design and decisions behind PopClips is coming soon.
Role
Scope
Video commerce, shoppable content, product discovery, mobile shopping experience
Status
Case study in progress